Artist Researcher Technologist
Real Life Penny Gadget
is a Real-Life Penny Gadget whose work explores technology as a conduit for emotional or hilariously irrational behavior. She is an artist, designer, and sociologist who works in the realms of sex, trash, and ghosts(-ly media), whether it’s unearthing and re-creating photos of 1920s vibrators for healing weak, watery eyes, releasing an Emotional Internet of Things, or finding UNCONDITIONAL love in dead media; her work uses playfulness as a tool for exploring complicated social spaces and whimsical technological treatments of cultural taboos.
Sheiva’s work has been featured or awarded in a wide range of publications and venues, including Business Insider, TEDx, the World Science Festival, and the Come Out and Play Festival. She holds a BA in Sociology from UCSC, an MPS from NYU’s Interactive Telecommunications Program (ITP), and an MA in Gender History and Media from NYU Gallatin where her thesis can be seen as the TEDx talk, "A History of Fashion and Science of Sex."
She is currently on the managerial team for the new art-tech initiative NEW INC at the New Museum, the world’s first museum-led incubator program, while also working on her latest project, Data or it Didn’t Happen, an exploration of data’s current role in society through the lens of photography as an “Emerging Media” 100 years ago.